LINKBANK, a leading Pennsylvania-based financial institution backed by NASDAQ-listed parent company LINKBANCORP, Inc., serves individuals, families, nonprofits, and businesses across Pennsylvania, Maryland, Delaware, and Virginia.
When LINKBANK entered a major phase of transformation, it brought both opportunity and complexity. To rebuild cultural alignment after the merger, LINKBANK needed more than traditional surveys.
The bank needed a way to uncover what truly influenced engagement across its teams, a mission brought to life with guidance and support from CultureMonkey.
Challenge: Maintaining engagement and clarity during a major organizational shift
Managing organizational change
The 2023 merger reshaped LINKBANK’s culture, raising the need to unify employees and sustain engagement across newly connected teams.
Need for structured measurement
The shift brought new complexity, making it essential to have a structured, scalable way to understand how employees were adapting.
Solution: Empowering leaders to listen, understand, and act with confidence
Amid a period of transformation, CultureMonkey enabled LINKBANK to turn employee voices into insights that guided meaningful cultural action. As new teams came together, CultureMonkey’s People Science team helped design a consistent, data-informed listening strategy that kept every employee’s voice at the center.
Ensuring secure and seamless data transfer
CultureMonkey supported LINKBANK’s commitment to employee data integrity with a secure Paylocity integration that ensured accurate and efficient transfer.
Customizing LINKBANK’s unique engagement drivers
With CultureMonkey’s People Science team, the bank incorporated its unique engagement drivers into the platform’s customizable survey design, creating a structured way to listen and act.
“What stood out about CultureMonkey was their willingness to truly partner with us. We had our own engagement model with seven key drivers, and they helped align it with their research-backed methodology." Shared by Chief Impact Officer. " Together, we created a customized, data-driven experience that reflected who we are as an organization.”
Empowering managers with real-time team insights
With CultureMonkey’s manager dashboards and heatmaps, leaders gained clear visibility into team sentiment and focus areas, enabling confident, data-driven action.
Results: How science-backed listening strengthened LINKBANK’s culture
Through CultureMonkey’s science-backed listening and action tools, LINKBANK turned employee feedback into a clear direction for growth. The results reflected stronger trust, participation, and alignment across teams. Key outcomes include:
- Built greater employee trust: Anonymous feedback created safety for honest voices, deepening connection and cultural alignment post-merger.
- Increased employee participation: By continuously listening and acting on employee feedback, LINKBANK increased participation levels, reaching a 90% company-wide response rate in June 2025.
- Improved manager visibility: Over 50+ managers gained visibility into team-specific sentiment and engagement across 15+ drivers, enabling informed and targeted leadership actions.
- Enhanced data accuracy: Secure Paylocity integration, removed manual uploads, cutting administrative effort while improving data reliability.
- Strengthened engagement insights: Partnering with the People Science team, the bank gained clarity on the factors driving its culture forward, achieving an engagement score above 8.
"After our merger, understanding our employees' perspectives was vital for us. CultureMonkey stood out by blending our engagement methodology with their research-backed questions, adding depth and relevance to our insights. Their support team was exceptional, always responsive and proactive, making our engagement efforts truly impactful." - Beverly Wise, Chief Impact Officer, LINKBANK
